Analysis on the development of our Chinese instrument industry
In recent years, the state of domestic scientific instruments more and more attention. Development so far, can say, domestic instrument technical strength and product level already, there has been a significant quality and technological breakthroughs.
Instrument in our country develop preliminary expand in 863 plan is put forward, in the ten years that followed, independent research and development of scientific instruments in our country has rapidly occupied the domestic market, function and quality, have been able to adapt to market demand by 90%. People are also on the future development of instrument is filled with hope. But can be seen from the phenomenon of government procurement, the real application to domestic instrument failed to break through 60%, causes of this phenomenon is worth thinking about.
The first is imported instrument advantage is deeply rooted in the hearts of the people. China imported instrument and meter gap is obvious, instrument development in China started late, small scale, low scientific and technological content of products are the basic problems. With the development of recent years, people's attitude toward domestic instrument has changed, people began to pay attention to domestic instrument also started to improve the scientific content, some domestic instrument quality even more than the foreign products. This time apply the experience and after-sales service, has become the focus of attention. Because foreign instrument development time is long, has a rich experience in the use case and good after-sales service, make people tend to give priority to foreign instrument before purchasing.
The second is the instrument in our country enterprise to product publicity is not enough. Instrument in our country enterprise after years of development, according to market requirements and application conditions have been able to design high performance products. These products are often better than foreign products to be advanced and convenience. But as a result of enterprise of product promotion is poor, often the government at the time of purchase is not clear whether the market has to popularize the product, therefore ignored when purchasing such products. In the age of the Internet, therefore, to improve domestic instrument promotion and market influence at the same time, also let the audience willing to accept and understand the domestic instrument, is the perfect solution.
Finally, when the government procurement has received the purchase the more expensive the better error influence. Instrument in China started late, compared to the foreign still has not production and can not meet the requirements of the product technology content, in this case foreign instrument will be very expensive. Once the domestic instrument manufacturers also produce grasp core technology products, foreign products remain instrument also bring competitive price advantage, on the contrary, when the government procurement, they still consider the price is more expensive foreign instrument, ignored the functional comparison of instrument.
For the above problems, improve the instrument brand awareness has become the focus on the future development, our country urgently need establish a high-quality large platform of instrument. By learning the western foreign new ideas and knowledge, and through the large platform to promote and change the status quo of the current domestic instrument failed to sell.